rUNT
Film Production Studio
Brand Identity
2026
2026
Designed by
Ocho Design Studio
hugobrizuela888@gmail.com
Project Brief
Where
We
Start.
We
Start.
Before a single mark is drawn, we align on the brief. This is what we heard.
Correct us if anything is wrong.
Correct us if anything is wrong.
Project Scope
1
Studio Name
rUNT Film Production Studio — lowercase r is intentional and non-negotiable.
2
Project Scope
Primary wordmark logo. Four concept directions for client review and selection.
3
Brand Tone
High-end, defiant, cinematic. Boutique quality. Understated authority.
4
Primary Applications
Film slates, screen titles, digital presence, print materials, festival submissions.
5
Colour Approach
Monochrome-first. Secondary accent colour subject to client direction — not yet decided.
rUNT · Brand Identity
Target Audience
Who We Are
Speaking To.
Speaking To.
Primary Audience
The Independent
Filmmaker
Filmmaker
Submits to Sundance, SXSW, Tribeca — or intends to.
Directors with a vision and no patience for a studio that dilutes it.
Has been burned by production companies that prioritise speed over the shot.
Doesn't want a vendor. Wants a collaborator who is as obsessed with the work as they are.
Arthouse
Festival Circuit
Long-Form
Secondary Audience
The Brand
Storyteller
Storyteller
Done making content that looks like an ad.
Has the budget. Has a CMO who will fight for it internally.
Knows the difference between a production company and a creative studio.
The brief already says "cinematic" and "editorial feel." rUNT is who they've been looking for.
Brand Film
Commercial
Premium Content
rUNT · Brand Identity
Competitive Landscape
Where rUNT
Belongs.
Belongs.
We mapped the production landscape across two axes: scale of operation and creative philosophy.
rUNT occupies a rare position — boutique scale, cinematic standards.
rUNT occupies a rare position — boutique scale, cinematic standards.
rUNT — Target Position
Competitive Set
The Opportunity
—Most independents lack the infrastructure.
—Most commercial studios lack the craft conviction.
—A boutique independent studio delivering genuine cinematic quality is almost entirely unoccupied space.
rUNT · Brand Identity
Brand Positioning Statement
"For filmmakers and brand storytellers who refuse to compromise on craft, rUNT is the boutique production studio that delivers auteur-quality work at independent scale — the house that punches above its weight class, every frame."
For
Filmmakers and brand storytellers who refuse to compromise on craft.
rUNT is
A boutique film production studio operating at independent scale.
That delivers
Cinematic-quality work built to stand the test of time. Every frame.
Unlike
Studios that treat volume as a substitute for vision.
rUNT · Brand Identity
rUNT
Origin
rUNT
/rʌnt/ · noun
The Name
The one you overlook.
The one you remember.
The one you remember.
A runt is the smallest in the room with the sharpest output. It doesn't chase scale — it earns its place by delivering work that outlasts the moment it was made.
rUNT Film Production Studio exists to execute on budget, to the highest cinematic standard, for filmmakers and brands who refuse to settle for content that looks like everything else.
"Boutique by choice. Cinematic by standard."
rUNT · Brand Identity
Brand Pillars
High‑end.
Defiant.
Cinematic.
The Studio
Boutique by choice. Built to execute on budget without compromising the standard.
The Client
The director burned by a studio that chose the deadline over the shot.
The Promise
Every frame is a decision. Cinematic quality is the floor, not the ambition.
Craft Over Volume
Typographic Precision
Defiant by Design
Boutique Studio
Cinematic Authority
The Underdog
Proof Over Promise
rUNT · Brand Identity
Design Language
One Word.
Two Voices.
Two Voices.
r
Display Serif — Cormorant Garamond
The lowercase defiant r. A high-contrast display serif — its smallness is its power, its craft is its authority.
UNT
Display Serif — Bracketed Authority
The uppercase authority. Classical display serif with humanist proportions. The establishment against which r rebels — and yet they coexist.
rUNT
The full serif wordmark — both voices sharing the same typographic tradition. One mark, one character.
rUNT · Brand Identity
01 — The Concepts
Four
Logo
Ideas
Logo
Ideas
rUNT · Brand Identity
Concept A
Defiant Weight
"The Escalation"
Each letter rises higher than the last.
r is grounded. U steps up. N reaches further. T stands tallest. The wordmark becomes a visual climb — a defiant escalation from the smallest letter to the highest authority.
The weight differential reinforces hierarchy without sacrificing unity. One word. Four distinct statements of intent.
Escalating Heights
Baseline Unity
Kinetic Energy
rUNT · Brand Identity
Concept B
Silent Threat
"The Contrast"
The sans-serif r stands alone against the serif mass.
Geometric precision meets classical weight. The lowercase r — clean, modern, unbothered — faces three towering serif capitals. The tension is the point.
This is confidence without announcement. The studio that doesn't need to raise its voice because everything it produces speaks for itself.
High Contrast
Sans × Serif
Typographic Duality
rUNT · Brand Identity
Concept C
Absolute Zero
"The Monolith"
Total reduction. Nothing that isn't necessary.
Monochrome. No gradients. No ornament. The wordmark becomes a pure typographic object — heavy, immovable, certain of itself.
This is the brand at its most austere. The kind of identity that needs no explanation. It shows up on screen or in print and simply occupies space with complete authority.
Pure Monochrome
Maximum Reduction
Absolute Authority
rUNT · Brand Identity
Concept D
The
Prestige
Prestige
"Warm Authority"
The palette of celluloid and award-season.
Deep ember background. Gold r. Parchment capitals. The wordmark becomes a prestige object — the kind of mark that appears on a film festival programme or a 35mm can.
Where Concept C removes everything, this one replaces decoration with warmth. Same restraint. A completely different room.
Ember × Gold × Parch
Warm Dark
Prestige Cinema
rUNT · Brand Identity
02 — The System
Colour.
Type.
Usage.
Type.
Usage.
The identity system that makes every application consistent
From a film slate to a social thumbnail.
From a film slate to a social thumbnail.
rUNT · Brand Identity
Colour System
Monochrome First.
Film is light and shadow. The rUNT identity lives in black and white — where craft has nowhere to hide.
Void
#0D0D0D
Primary background
Panel
#1A1A1A
Secondary bg
Silver
#8C8C8C
Supporting text
Bone
#F0EBE0
Primary text
White
#FFFFFF
Reversed field
A secondary accent colour has not been selected — this decision requires client input.
rUNT · Brand Identity
Logo System
Four
Versions.
Versions.
The rUNT wordmark adapts to every context. Each version below is approved for use — no improvisation.
Dark version — on dark backgrounds
Light version — on white/cream backgrounds
Monochrome — single-colour applications
Size system — minimum usage guidelines
rUNT
Dark Version
rUNT
Light Version
rUNT
Monochrome
rUNT
rUNT
rUNT
Scale System
rUNT · Brand Identity
Usage Rules
How the Mark
Gets Used.
Gets Used.
1× cap height
1× cap height
rUNT
Dashed line = clear space zone. No other elements may enter this area.
Rules
✓
Minimum Size — Digital
24px cap height minimum on screen. Below this, legibility is compromised and the kerning relationships break.
✓
Minimum Size — Print
6mm cap height minimum in print. Use vector source files (AI or SVG) — never scale up from rasterised artwork.
✓
Approved Backgrounds
Void Black, pure white, Bone, light grey (#E8E8E8), Prestige Ember (#1E150C). Nothing else without sign-off.
✓
Always rUNT
The lowercase r is non-negotiable — in every medium, at every size. No all-caps RUNT. No all-lower runt.
rUNT · Brand Identity
Logo Exploration
Eight Takes.
Not every take makes the cut — but every take earns it.
rUNT
Wide Cut
rUNT
Condensed
rUNT
The Ember
RUNT
The Monument
runt
Understated
rUNT
Phantom
rUNT
Engraved
rUNT
Kinetic
rUNT · Brand Identity
Concept Development
The Cutting Room.
Four directions. Each with a point of view. One decision ahead.
Direction 01
rUNT
The Standard
Clean. Authoritative. The mark that speaks for itself without decoration or apology.
Direction 02
rUNT
The Ember
Prestige amber on deep ember. The mark as a festival object — the kind that appears on a 35mm can.
Direction 03
rUNT
Condensed
Tight. Vertical. Architectural. Built for narrow applications — title cards, spines, credits.
Direction 04
rUNT
Before the Final Cut
The light version. Clean paper. Bone and black. The mark in development — not yet committed to the dark.
rUNT · Brand Identity
Brand In Use
The Mark
At Work.
At Work.
Film Slate
PRODUCTION
rUNT Films
ROLL
001-A
SCENE
14B
TAKE
3
rUNT
rUNT
Film Production Studio
Screen Title Card
rUNT
Film Production Studio
Letterhead — Light Version
rUNT · Brand Identity
Flux Pro Image Generation
Direction study · Not final assets
Concept A · Defiant Weight
Concept B · Silent Threat
Concept C · Absolute Zero
Concept D · Absolute Zero Soft
rUNT · Brand Identity
Brand Voice
How rUNT
Speaks.
Speaks.
Say what you mean. Cut the rest. One voice across every application.
"We don't shout. We don't need to."
The voice of the underdog who has already won.
Voice Attributes
Precise
One word where ten would do. No filler. No softening language. The mark earns its space.
"Every frame matters." — not "We believe that every single frame has great importance."
Defiant
Comfortable being the smallest studio in the room. Does not announce itself. The work does.
"Boutique scale, outsized output." — a statement, not a pitch.
Cinematic
Speaks the language of film — light, shadow, silence. Writes for the archive, not the algorithm.
"Shot on budget. Built to last."
Never
Jargon. Superlatives. Exclamation marks. "Passionate about storytelling." "World-class." "Best-in-class." Never.
rUNT · Brand Identity
Deliverables
What You
Receive.
Receive.
Package
Brand Identity Logo
File
Description
Format
Primary Wordmark
Four approved variants — Dark, Light, Monochrome, and Scale.
AI · SVG · PDF
PNG Export Pack
Every variant at @1x, @2x, and @3x — transparent backgrounds, print-ready for screen and press.
PNG · 300dpi
Brand Standards Guide
Colour values, type specs, clear space rules, approved backgrounds, and every usage don't in one document.
PDF
Font Files + Licence
Both typefaces — Cormorant Garamond and Outfit — each supplied with full commercial licensing documentation for print and digital use.
OTF · TTF
Screen Presentation
This identity presentation as a self-contained HTML file — shareable, offline-capable, and ready to open from any device without an internet connection.
HTML
Optional add-on
Animated version of the finalised mark — built for screen titles, social reels, and digital end frames across all applications.
MP4 · GIF
rUNT · Brand Identity
Client Response
Four
Questions.
Questions.
This deck was built from a single conversation.
These questions are the springboard for everything that follows.
These questions are the springboard for everything that follows.
For client review only
01
Which concept direction do you want to develop?
The Standard · The Ember · Condensed · Before the Final Cut
02
Does the brand voice feel like rUNT?
Precise. Defiant. Cinematic. Anything that misses the mark or needs to go?
03
Is there anything here that feels wrong?
A word, an assumption, a direction — flag it now before we build further.
04
What is your target timeline for the final mark?
Helps us sequence refinement, file delivery, and any motion work.
05
Any references you want to share?
Films, studios, marks, or visual work whose identity feels close to what you want. Images, links, or a letter — whatever is easiest. This is the starting point for a deeper conversation, not the final word.
rUNT · Brand Identity
Phase 04
What comes
after this.
after this.
Step 1
Client Feedback
Review these four concept directions. Answer the brief questions. One round of consolidated feedback is all we need.
Step 2
Identity Refinement
Develop the chosen direction to final mark. Finalise the r treatment, set the full type system, apply to brand contexts.
Step 3
Brand System
Deliver the complete brand standards guide — mark usage, colour, typography, motion, and application templates.
rUNT Film Production Studio
Brand Identity · 2026 · v2.0
Confidential. For client review only.
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